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Only a small section of Tinder’s user base are using this app alone to get their online dating fix.In fact, 7 in 10 Tinder users say they visited an online dating site last month.Importantly, mobiles are the most important access devices here, beating out even PC/laptops.
Stats like these are some of the reasons why this dating app has gained large amount of news copy, as well as lofty valuations, amid claims that it is revolutionizing the online dating game.
Drawing on Global Web Index’s latest wave of research, here we take an in-depth look at the app to tell you 5 things to know about Tinder.
As yet, it’s only 1% of internet users globally who are using Tinder on a monthly basis.
It’s a similarly modest story when we look at location-based dating apps in general, with only 6% active on them.
So, it’s clear that these new apps have yet to overtake traditional dating sites like Match.com, OKCupid and Chinese dating site Jiayuan.
But there are some issues here for the online dating industry – the numbers visiting dating sites have flat-lined over the past two years.
Tinder might not be No.1 now but there’s clear opportunity for expansion.
Getting online daters to spend their cash has been a major issue for the online dating industry; currently, only 1 in 8 dating site visitors are paying for them.
What’s more, the ad-based models that most free dating sites follow face a major challenge too – more than a third of dating site visitors say they regularly use ad-blocking software. Already, one quarter of its user base say they are paying for online dating – giving it a notable over-index.