In sex, just like sports, it pays to play by the rules. In football, o„fficials moved the restraining line from the 30-yard line to the 35, with the intention of increasing touchbacks. Using eye-tracking technology, scientists from the Kinsey Institute for Research in Sex, Gender, and Reproduction found that women are actually more likely to have wandering eyes than men.

What worked for your parents may not work for you, and what works for you may not work for future generations.

Setting ground rules for your own dating life will keep your emotions in check, and may even increase your chances of finding a suitable partner.

If following rules while playing the dating game seems stifling to you, instead consider the rules to be a protective measure.

"Dating can be very emotional," says Sherrie Schneider, co-author of The Rules series of dating advice books.

“Most women would probably say they don’t stare at men’s bodies in the same way men do women, but they’re mistaken,” says sex therapist Ian Kerner, author of .

Mobile dating apps allow you to see who’s online and in the vicinity, improving your chances of landing a really good catch.It also means every night is “date night.” So the way it used to work—with time to plan what you’d wear, where you’d take her, and so on—has changed. Keep a change of clothes at work, along with some deodorizing wipes and mouthwash, because who knows what’s in store.“Sometimes women, like men, drop their standards so they can get what they want sooner,” Kerner says."Women can operate with their heart instead of their head." Following dating rules help you set and maintain your own standards and make sure you don't allow your emotions to overrule your common sense.Gender roles aren't what they used to be, but that doesn't mean that men don't still love the thrill of the hunt. Don't friend him on Facebook, don't text him first and don't initiate anything.According to Schneider, it's particularly important to allow men the ability to pursue you in this modern age of technology. Once a guy knows you're interested by initiating conversation, it kind of throws the whole chase off." Schneider cautions women to not be so accessible.